The Eclectica is a brand that sells nothing, offers no services, and has somehow acquired an entire cast of characters.
There’s Jax, my real-life dog. In the pictures he wears an orange bow tie and travels by hot-air balloon. He has recently opened a hotel on the Riviera. Where he goes next is anyone’s guess, including his. In reality he is dreadful, would eat the balloon, and considers himself the best thing that ever happened to this household. This is disputed.
*the real Jax would be chasing the bird.
There’s an elegant lady, who reclines a great deal and has never explained herself. A formidable leopardess, who is hers, apparently, and occasionally works reception. And a small gold bird of uncertain purpose.
Between them they collect beautiful things. Rooms that have lived a little, interesting women, and the odd object that made someone stop and look twice. Along the way, the whole enterprise has developed an increasingly elaborate sense of its own importance.
Somewhere off to one side, a real house is being renovated, slowly and at some expense. You’ll see bits of it once they stop looking like a building site.
If anyone has suggestions as to what the brand might actually do, I’m all ears: hello@theeclectica.com
